IPA Day – August 2, 2012

It’s that time of year again. That’s right folks, the 2nd annual #IPADay is on Aug 2nd, what will you be drinking?

What is IPA Day?

Well, here’s our take on it. Last year a few beer bloggers created a fake holiday to celebrate India Pale Ale, they called that holiday International #IPADay. IPA DaySounded good to us, we were already huge fans of the West Coast IPA style, and probably would have been drinking IPAs on that day anyway.

They created an EventBrite page for the event and started spreading the word to get folks to sign up.

On Thursday August 4th, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale. This celebrated style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations – making it the perfect style to galvanize the craft beer’s social voice.

It quickly gained traction on Twitter, and soon #IPAday was creating a buzz in the #beer and #craftbeer circles. But like all things on the internet, it was met with various degrees of hate as well. Some folks thought it was a cheap ploy by the founders to merely promote their blogs. Others thought that due to its lofty wording it was intentionally exclusive to other beer styles and should have been something more like #CraftBeer Day. Some folks even staged protests saying that they would avoid IPA completely on that day, and it’s rumored that #StoutDay was created as a direct response. (Which was silly because we already have a “Stout Day” on March 17th. St. Patrick’s Day anyone?)

We stayed out of it and just drank beer.

This time, we’re doing the same, staying out of it and just drinking IPA. Last year IPA Day was on August 4th, this year it’s on August 2nd. Don’t ask us why, we’re just along for the beer soaked ride. Our guess is that the founders like drinking IPA on Thursdays.

IPA Day 2012

They created a new website for IPA Day this time around. http://ipaday.org, along with a new logo.

On that site they’re compiling information on the various Styles of IPA; American, Imperial, English, Black, etc. They have recipes for Cooking with IPA as an ingredient. They also have some IPA Cocktail recipes. All in all, it’s very informative.

A brief education on India Pale Ale

In order to pay tribute to the India Pale Ale style of beer we decided a little IPA education was in order. According to some of the craft beer folks I’ve talked to, there’s a UK beer writer who really knows this style of beer, and his name is Roger Protz

Roger Protz is the author of World Beer Guide and 300 Beers to Try Before You Die! He is a respected beer authority and editor of the CAMRA Good Beer Guide.

As you can see, he’s got some pretty good reasons to be considered an expert on the subject. Give these IPA articles on All About Beer a read and you’ll be well ahead of your beer soaked buddies at the pub the next time the subject of India Pale Ale comes up.

Other resources for IPA info

Whatever your favorite IPA is, we hope you enjoy one (or more) on #IPAday. We know we will, and for that matter, we’ll drink IPA whenever the mood strikes!

Cheers,

Beer Soaked Erik

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