It’s that time of year again. That’s right folks, the 2nd annual #IPADay is on Aug 2nd, what will you be drinking?
What is IPA Day?
Well, here’s our take on it. Last year a few beer bloggers created a fake holiday to celebrate India Pale Ale, they called that holiday International #IPADay. Sounded good to us, we were already huge fans of the West Coast IPA style, and probably would have been drinking IPAs on that day anyway.
They created an EventBrite page for the event and started spreading the word to get folks to sign up.
On Thursday August 4th, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale. This celebrated style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations – making it the perfect style to galvanize the craft beer’s social voice.
It quickly gained traction on Twitter, and soon #IPAday was creating a buzz in the #beer and #craftbeer circles. But like all things on the internet, it was met with various degrees of hate as well. Some folks thought it was a cheap ploy by the founders to merely promote their blogs. Others thought that due to its lofty wording it was intentionally exclusive to other beer styles and should have been something more like #CraftBeer Day. Some folks even staged protests saying that they would avoid IPA completely on that day, and it’s rumored that #StoutDay was created as a direct response. (Which was silly because we already have a “Stout Day” on March 17th. St. Patrick’s Day anyone?)
We stayed out of it and just drank beer.
This time, we’re doing the same, staying out of it and just drinking IPA. Last year IPA Day was on August 4th, this year it’s on August 2nd. Don’t ask us why, we’re just along for the beer soaked ride. Our guess is that the founders like drinking IPA on Thursdays.
They created a new website for IPA Day this time around. http://ipaday.org, along with a new logo.
On that site they’re compiling information on the various Styles of IPA; American, Imperial, English, Black, etc. They have recipes for Cooking with IPA as an ingredient. They also have some IPA Cocktail recipes. All in all, it’s very informative.
A brief education on India Pale Ale
In order to pay tribute to the India Pale Ale style of beer we decided a little IPA education was in order. According to some of the craft beer folks I’ve talked to, there’s a UK beer writer who really knows this style of beer, and his name is Roger Protz.
As you can see, he’s got some pretty good reasons to be considered an expert on the subject. Give these IPA articles on All About Beer a read and you’ll be well ahead of your beer soaked buddies at the pub the next time the subject of India Pale Ale comes up.
- IPA – Master Class – a fairly long read, but tons of great historical info in there. I’d recommend grabbing a brew before reading.
- IPA – The Impact – a quick bit about how IPA affected other brewers.
- IPA – Truly Pale – a color comparison
- IPA – Importing an Export – a brief story about how an export beer ended up in Britain
Other resources for IPA info
- BJCP Style Guide – India Pale Ale (IPA)
- BeerHunter.com: India Pale Ale (IPA), Lassi Comes Home
- CraftBeer.com Style Finder: English, Irish & Scottish Ales
- Ratebeer.com Style Guide: India Pale Ale (IPA)
- BeerAdvocate.com Beer Styles: American IPA, Belgian IPA, English India Pale Ale (IPA)
- Stone Brewing: The History of India Pale Ales
- MoreBeer.com Brewing Techniques: India Pale Ale, Part I: IPA and Empire
Whatever your favorite IPA is, we hope you enjoy one (or more) on #IPAday. We know we will, and for that matter, we’ll drink IPA whenever the mood strikes!
Beer Soaked Erik